Large Format Printing: Various Usages of Large Format Prints



Large format prints are used on advertisement boards and hoardings. You can also use it on banners used to create political awareness on a subject.

A printed banner, a large map or a huge print on your dress, whatever your need be, you need to utilize this kind of print services to get the job done. These services deploy special type of printers to imprint large format prints on a substrate. Apart from regular usage of these prints as designs on a substrate, these are also used as promotional material for large hoardings and also have several specific usages as well. Some specific usages of these prints are as follows.

Technical application: When you need to print blueprint of a project in sharp details and you are left with no choice but to use the office printer, it feels like pulled back in stone ages. But now with advance printers that can develop large format in a single piece you get exactly what you want. Moreover, the printers that are used for them employ latest ink spread technology and thus are able to print scratch and marker proof, crisp prints that have every minute details of the blueprint. You can also use it to print other technical drawings that need to be printed on a large sheet but without decreasing the quality of the prints.

Architectural drawings: Construction projects and architectural drawings need to be developed in large format prints. When you have a design or a project that has several curved lines and intersecting points, you do not feel like getting them over small papers and keep joining them whenever you need it for presentation. Therefore, it is advisable that you go for such prints services that can develop the print in one single piece right out from your architectural software or from your hard disk.

Other regular usages: You may not be a technical professional neither be an architect, but that does not imply that you do not use services of large format. Even the t-shirt that you are wearing has a print developed using such printers. Moreover, the hoarding that you want to book for your business promotion will require a banner with promotional material that will have large format prints on it. The political party you are supporting in this election is using banners or other large size promotional products that is printed through a large format printer. However, it is essential that you choose a quality service provider that accomplishes your work in minimum turnaround time, thereby meeting to your needs in due time.

Read More: Large Format Printing for Graphics


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Four Design Trends With Trade Show Displays



Trade show displays and designs are subject to changes in taste and fashion trends like everything else. Trade shows are very dynamic and exhibitors are always looking for a new way to grab attention and engage with the attendees to do business - this means booth designs and developments are fast-changing too, so we'll take a brief look at four of the more popular booth display choices.

Allure Banner Displays

The traditional banner display gets a refreshing twist with the Allure banner Display - taking the attention grabbing design and combining the display into a Point of Purchase Exhibit, allows you to take advantage of a low-area exhibit display, exceptional flexibility in positioning the booth and allows you to engage more directly with customers.

Using a light-weight aluminum design which can be assembled and stowed in under two minutes by one person working without any tools, this is a go-anywhere display option with a multitude of accessories such as shelving, literature display and lighting and which is extremely effective and low cost.

Entasi Displays

For added pizazz, the Entasi range gives the very best option for customizable display booth design. You can take any photograph or image you have and incorporate this as the centerpiece of your booth design with the image reproduced on tension fabric typically 10 x 10 and mounted on a chrome finished, aluminum frame. You can accessorize the display with matching podiums and kiosks and this display works exceptionally well with halogen lighting systems.

You can also make use of three-dimensions with the Entasi display system because you can curve the fabric backdrop either vertically or horizontally. Perfectly functional, they can be assembled and disassembled in minutes using no tools, and the fabric display is machine washable.

A/V Kiosks

A/V Kiosks combine sleek kiosk podium design with an LCD display to provide an audio-visual element. The LCD display can be as large as you wish, obviously for a trade show environment and to maximize attention you need to have as large a display as your budget will allow. The A/V kiosk also offers an excellent display medium with literature shelves, additional storage and graphic display exhibition. A/V kiosks provide a fantastic complement to a main trade show display when you are looking to attract traffic through your display area.

Tension Fabric

Finally, one aspect of trade show booths and displays which has made a huge and generic impact has been the use of tension fabric. Tension fabric is used widely in banner designs and displays because it can be worked so easily. As we have seen, we can customize a graphic or photographic image upon the fabric and yet still create a durable display capable of being machine washed. Tension fabric not only allows for breath-taking imagery and displays, but provides for eye catching exhibition backdrops because the look and texture of the image reproduced changes with changing light conditions and perspective. It is the perfect display material for use with lightweight materials such as aluminum, and provides an ultra-sleek, modern appearance.


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Make A Lasting Impression With Trade Show Displays



Times are tough, and business is more competitive than ever. The current economic situation is spawning a new era of innovation in trade show displays, attempting to guarantee that each convention display will win the attention of potential clients. Eye grabbing is the key to making one booth outshine another. A vast amount of research has been done to determine exactly what components attract attention, drawing the crowds. Common sense also tells that unique displays get attention.

Most booths have the same floor space; it's up to you to maximize the impact of that space. Your company is tops in its field, your products are award winners, your service beats all the competitors, so its imperative that your booth stands out from the others. Trade show visitors will only learn about your great company if they visit your booth.

One attention getting technique is to break out of the rectangular layout that everyone else uses. Trade show booths having an element of surprise, curved lines or angles other than the traditional 90 degrees, can't help but attract the eye. An offset display, a gracefully curving arch, a bowed counter, all attract the eye.

The use of bold color is another effective technique. If everyone else is using black and white, try a splash of lively orange or bright pink. The use of unique materials also draws the eye. A wall of glass block, a shiny steel display, or a floating screen showing the latest products in an otherwise monotone booth, pull the clients' eyes directly to your display. Don't forget to highlight your company's own colors and logo. If they aren't attention grabbing enough, then a redesign might be in order.

Strikingly unique lighting for trade show booths is another technique to make one booth stand out from the others. World-class trade show booths use lighting that literally pops. Showcase your logo or your newest product with spots. From the time eyes turn to your booth, you've got mere seconds to be sure your message gets across, and lighting provides the opportunity to do this.

Flooring is another consideration for trade show booths. Hardwood flooring is increasingly popular. If everyone is using it, pick something different. Bold black and white tile, classy carpet, or a soft rubber flooring in a subtle color can set your booth apart from the others.

Going green is a leading trend in trade show displays. Highlight your company's commitment to sustainability by using a convention display made of recycled materials. Green is no longer in the realm of the offbeat; it has entered the high-tech world by storm. Exciting sustainable displays that you can be proud of, your customers appreciate, and your company's values correspond with, are now readily available.

No amount of attention to superior design replaces the importance of human interaction when marketing at a trade show. Ensure your staff is adequate and well trained. Don't leave a single visitor waiting more than a few seconds before interaction with your staff occurs. Get the information about your company straight into their hands in a compact, easy to read form that is as attention grabbing as your display.

Rental agencies provide standard or customized trade show displays highlighting your unique marketing theme. Renting a display may provide the best return on investment. You are able to choose engaging displays with the latest innovations to attract this year's clients. Investing in your own display takes additional planning and thought, assuring that the display will meet the needs of your company for years to come. A flexible arrangement allowing modifications is essential.


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Exhibition Stands And Trade Show Visitors



Exhibitions and trade shows are an important part of the marketing and public relations strategy for most businesses. They allow businesses to interact and get first-hand feedback from their customers whilst also relaying their business message.

Though a trade show is much more than putting up a stall and handing out leaflets, a high visitor count is one of the basic requirements to make your participation worthwhile. Exhibition display stands allow you to put together attractive stalls to grab the attention of trade show visitors. Let us take a look at some trade show display options.

Banner stand displays will easily qualify as the most commonly used trade show display. The popularity is due to the fact that it can be used as a standalone display, combined with other types of display items and can even be used outside as a promotional sign or to give directions. They are attractive, lightweight, portable, flexible, easy to assemble and are reusable. Here are some common types of banner stands:
  • Fabric banner stand: Elegantly stands on the floor.
  • Fabric backdrop: Great for displaying large graphics, also stands on the floor.
  • Ceiling hanging: The height increases visibility and attracts attention from a distance.
  • Table top banners: Highlights your message when visitors come to the stall.

If you are looking for exhibition display stands for your trade show there are plenty of options. These are jut some some of the commonly used display equipment and ideas, but there are many more possibilities. If you have a good looking trade show stall then you are likely to attract a larger number of visitors.

Our display stands that can be easily packed, transported and quickly assembled are just what you need to draw visitors and make a lasting impression.


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Business Cards For Trade Shows



Business cards are no longer something you design once, print thousands and use for several years before ordering new ones. Nowadays, with digital printing allowing for shorter print runs, we can design business cards for specific events. Planning ahead for a trade show or convention? Include a new card to use for the duration of the event among your promotional materials. Have it printed as a short run of perhaps 500 cards and give them all out on the day or use any leftovers for your follow-up mailers.

So why would you want to design a separate business card for a trade show? Wouldn't your regular cards be good enough?

Of course you could use your regular cards, but you'd be missing an opportunity here to tailor your cards to the very specific target market of that particular trade show. You may have a special promotion for the duration of the show, you may have a specific message and tag line that you are using just for the show. For a totally integrated marketing strategy it makes sense to reflect all this in the business cards you are handing out on the day. That card may be the only thing that new contacts take home with them to remind them of your conversation and of your product. So make it very specific to the occasion.

So what elements should you consider when designing a card specifically for a trade show?

Keep sight of your overall branding. You don't need to change everything about your card design; it should still reflect your business brand in style.

Do use your tag line or message developed for your show marketing materials. A snappy message displayed on your banners and promotional materials should also appear on your card to tie it all together.

Make space to feature a special promotion or activity that you are presenting at the show. Use part of the reverse of the card for this, so the front design can still be clean and uncluttered.

Do leave enough white space on your card for people to write notes on. At busy events they may be collecting hundreds of cards and their own hand-written notes may be the only thing that will jog their memory later on and remind them that they wanted to follow up with you.

Don't forget about the long term however - the card may well be kept long after the show is over, so your url should link to your main website, not just to a temporary web page set up for the show.

Take along a supply of your regular business cards to the trade show too. Who knows, you may need even more than your short run of trade show cards; or you may want to give out one of each card to a particularly good prospect, so that they can see both your current trade show promotion and your long term business card style.


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Best Use of Trade Show Promotional Products



Fairs and promotional products go together like peanut butter and jelly. Promotional items have a company logo, name and any other information that space permits. This achieves what the company would like to have in the hands of the audience. Promotional products are a good way to keep that name or message in front of an audience. Book information such as brochures, flyers, business cards, and magazines usually thrown out as soon as the participant gets a private moment. However, a useful reach home or office assistants.

Still, the best use of a trade show promotional product at a trade show is trying to tie a recall for the product. That means not leaving a pile of feathers in a punch bowl for anyone to grab. If the product is expensive or cheap, attendees will try to do something for the article.

Companies relatively expensive items will not give indiscriminately, capital outlay makes this intuitive. Giving away $ 10 sleeved or a $ 5 golf balls does not make much sense without getting something in return. So, usually in a stand of the company require visitors to hear a presentation or business contact information for element quality. Some companies have more fun with it and have a good game as a spinning wheel or a putting green. And depending were wheeled land or if the visitor makes the putt determines the promotional item gets visitors. Of course, this means you will have to take a stand rather than a prize to give away. These are great ways to add memory to an item.

Promotional products cheaper, lower than a dollar should not be overlooked either. Items such as a pen, Koozie, notebook, or a tube of ChapStick should not be set aside for anyone. One may not be able to get someone to stand for a presentation or give your contact information through a pen. The thing to do here is to link the item to a memory. First, those staffing the booth should trade show products in hand. Second, the staff should say something memorable in the delivery of the promotion. It could be a joke, a quick trivia question, or even a limerick. Something that will cause the wizard to smile, laugh or think hard will cause the receiver to recover the position and the company to memory each time the person uses or see your gift.


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Display Boards for Trade Show Events



There are various parameters that are considered while choosing the displays for the trade show and other promotional events. The display boards have to be attuned with the requirements and the budget of the exhibitors. The main motive of using such displays is to grab the attention of the visitors at the event. There are numerous designing companies that offer different trade show displays like exhibition stands, banners, posters, hoardings, display boards, and many more. The displays may vary with the targeted group of people. The display panels for very high earning people have to be unique and sophisticated at the same time. These panels can be different and attractive to entertain the viewers. The display banners require high budget to fabricate it, the returns should be according to the investment.

The displays created for small exhibitions can be just a banner designed on a wooden board. The display panels on these banners could be printed with normal inks. Small and medium scale companies offering low range products can exhibit their companies to the people. Average response could be generated with these types of display boards, different designing and advertising companies can provide you better ideas to combine with such displays. Simple and innovative things can change the overall look of the display. These companies can offer various flexible options with the introduction of latest technology. Magnetic panels can be attached to the stands in the matter of seconds. Changing the panels is also easy; you can use different panels to showcase more than one product at the event.

The display boards can be created with transparent stands to match up with the layout of the product or the graphic panel. The newly launched products can be displayed at the exhibitions. High attention and brand awareness can be easily created with the help of these displays. The display panels are transportable from one event to the other with the help of carrying case. The case prevents the display banners from damage and thus prolongs its life. The displays can be created from different materials like vinyl, fabric or glass. The choice can be made according to the usability and target audience. The boards can be fitted with lights are known as led boards. These can convey your marketing message to the people from far distance. You can find these boards at the roadside, these are digitally created and programmed to communicate with the target audience. The display panels can be used with different frames of various styles to fit any occasion and event. Any kind of panel can be attached to the clip and pole system, different panels can be used and stored for future use.

The display boards are used to showcase different products of the company in the market. Their styles may vary with the target group of people and the budget. Colorful display panels can add grace to the exhibitions; also these can be used interchangeably and stored for future use.


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