Tips on Displaying Your Products at a Trade Show
If the three rules of real estate is location, location, location, than the three rules of trade show display creation is interest, interest, interest! There has to be something unique and noteworthy about your company's display or it just won't pique the interest of the buying public.
Whether you offer a good or a service, the objective will be the same - make the display visually appealing without being too ostentatious in presentation and make sure people know what it is you are trying to sell without being pushy. There is a fine line that new business can err on and when a company hits the wrong note, it can put consumers off completely.
How do you avoid this?
By carefully planning your showcase so that it tells customers what you are all about in a way that will engage them and make them interested in what you have to provide.
A dash of color never hurts - use colors that catch the eye but are not too obnoxious. Bright banners and balloons can add a touch of sparkle that will make your exhibit stand out. This will give you a great edge against those whose booths will be sparse and uninviting in their presentation.
Make the display relevant to the product - hiring a clown or giving pony rides when you are trying to sell furniture cleaner is not a good idea. The buying public, while being entertained, will not take the trade show products seriously. Be creative and innovative but don't go over board.
Product cutouts and stands - A large cut out or stand displaying your product is a good way to introduce it to consumers. People tend to be visual, so a representation of the product will draw them to it. If your product is kid specific, an animal mascot can be an especially fun and interactive way to reel the demographic you are trying to capture in.
Shine a little light on the subject - the tasteful use of lighting can definitely attract consumers. You can either place a string of lights around the booth or the display cases themselves. Before making his a part of your trade show display however, ask the distributors if this will be permitted. You would hate to make lights an integral part of your showcase and discover there is a restriction on their use.
Display Photos - Pictures of satisfied customers and relevant statements made by them can be another way to indicate that you have something of value to offer to the buying public. You should also provide photos of your product in use so people get a great idea of what it can do. If you are advertising a cleaning service for example, show before and after that indicate the dramatic and positive changes your company provides.
Another good way to make your exhibit memorable is to hand out cards and fliers with info on how to obtain special discounts or free offers that were specific to the trade show event. For example, the flyer could state that by calling or going online with a particular code, the customer would receive 50% off of their order.
With such incentives in place, you create a great likelihood that the customer will try your product. If said product is shown to be of great value, the customer will return and tell others about your company as well.
Trying to get any new company off the ground can be difficult, but if you are able to make the most out of your trade show experience, you will gain invaluable knowledge on how to engage the buying public which is the first step towards longevity in the business world.
Read more: Promotional Products for Trade Shows
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| Trade Show Products |
Whether you offer a good or a service, the objective will be the same - make the display visually appealing without being too ostentatious in presentation and make sure people know what it is you are trying to sell without being pushy. There is a fine line that new business can err on and when a company hits the wrong note, it can put consumers off completely.
How do you avoid this?
By carefully planning your showcase so that it tells customers what you are all about in a way that will engage them and make them interested in what you have to provide.
A dash of color never hurts - use colors that catch the eye but are not too obnoxious. Bright banners and balloons can add a touch of sparkle that will make your exhibit stand out. This will give you a great edge against those whose booths will be sparse and uninviting in their presentation.
Make the display relevant to the product - hiring a clown or giving pony rides when you are trying to sell furniture cleaner is not a good idea. The buying public, while being entertained, will not take the trade show products seriously. Be creative and innovative but don't go over board.
Product cutouts and stands - A large cut out or stand displaying your product is a good way to introduce it to consumers. People tend to be visual, so a representation of the product will draw them to it. If your product is kid specific, an animal mascot can be an especially fun and interactive way to reel the demographic you are trying to capture in.
Shine a little light on the subject - the tasteful use of lighting can definitely attract consumers. You can either place a string of lights around the booth or the display cases themselves. Before making his a part of your trade show display however, ask the distributors if this will be permitted. You would hate to make lights an integral part of your showcase and discover there is a restriction on their use.
Display Photos - Pictures of satisfied customers and relevant statements made by them can be another way to indicate that you have something of value to offer to the buying public. You should also provide photos of your product in use so people get a great idea of what it can do. If you are advertising a cleaning service for example, show before and after that indicate the dramatic and positive changes your company provides.
Another good way to make your exhibit memorable is to hand out cards and fliers with info on how to obtain special discounts or free offers that were specific to the trade show event. For example, the flyer could state that by calling or going online with a particular code, the customer would receive 50% off of their order.
With such incentives in place, you create a great likelihood that the customer will try your product. If said product is shown to be of great value, the customer will return and tell others about your company as well.
Trying to get any new company off the ground can be difficult, but if you are able to make the most out of your trade show experience, you will gain invaluable knowledge on how to engage the buying public which is the first step towards longevity in the business world.
Read more: Promotional Products for Trade Shows
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Business Cards For Trade Shows
Business cards are no longer something you design once, print thousands and use for several years before ordering new ones. Nowadays, with digital printing allowing for shorter print runs, we can design business cards for specific events. Planning ahead for a trade show or convention? Include a new card to use for the duration of the event among your promotional materials. Have it printed as a short run of perhaps 500 cards and give them all out on the day or use any leftovers for your follow-up mailers.
So why would you want to design a separate business card for a trade show? Wouldn't your regular cards be good enough?
Of course you could use your regular cards, but you'd be missing an opportunity here to tailor your cards to the very specific target market of that particular trade show. You may have a special promotion for the duration of the show, you may have a specific message and tag line that you are using just for the show. For a totally integrated marketing strategy it makes sense to reflect all this in the business cards you are handing out on the day. That card may be the only thing that new contacts take home with them to remind them of your conversation and of your product. So make it very specific to the occasion.
So what elements should you consider when designing a card specifically for a trade show?
Keep sight of your overall branding. You don't need to change everything about your card design; it should still reflect your business brand in style.
Do use your tag line or message developed for your show marketing materials. A snappy message displayed on your banners and promotional materials should also appear on your card to tie it all together.
Make space to feature a special promotion or activity that you are presenting at the show. Use part of the reverse of the card for this, so the front design can still be clean and uncluttered.
Do leave enough white space on your card for people to write notes on. At busy events they may be collecting hundreds of cards and their own hand-written notes may be the only thing that will jog their memory later on and remind them that they wanted to follow up with you.
Don't forget about the long term however - the card may well be kept long after the show is over, so your url should link to your main website, not just to a temporary web page set up for the show.
Take along a supply of your regular business cards to the trade show too. Who knows, you may need even more than your short run of trade show cards; or you may want to give out one of each card to a particularly good prospect, so that they can see both your current trade show promotion and your long term business card style.
So why would you want to design a separate business card for a trade show? Wouldn't your regular cards be good enough?
Of course you could use your regular cards, but you'd be missing an opportunity here to tailor your cards to the very specific target market of that particular trade show. You may have a special promotion for the duration of the show, you may have a specific message and tag line that you are using just for the show. For a totally integrated marketing strategy it makes sense to reflect all this in the business cards you are handing out on the day. That card may be the only thing that new contacts take home with them to remind them of your conversation and of your product. So make it very specific to the occasion.
So what elements should you consider when designing a card specifically for a trade show?
Keep sight of your overall branding. You don't need to change everything about your card design; it should still reflect your business brand in style.
Do use your tag line or message developed for your show marketing materials. A snappy message displayed on your banners and promotional materials should also appear on your card to tie it all together.
Make space to feature a special promotion or activity that you are presenting at the show. Use part of the reverse of the card for this, so the front design can still be clean and uncluttered.
Do leave enough white space on your card for people to write notes on. At busy events they may be collecting hundreds of cards and their own hand-written notes may be the only thing that will jog their memory later on and remind them that they wanted to follow up with you.
Don't forget about the long term however - the card may well be kept long after the show is over, so your url should link to your main website, not just to a temporary web page set up for the show.
Take along a supply of your regular business cards to the trade show too. Who knows, you may need even more than your short run of trade show cards; or you may want to give out one of each card to a particularly good prospect, so that they can see both your current trade show promotion and your long term business card style.
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Best Use of Trade Show Promotional Products
Fairs and promotional products go together like peanut butter and jelly. Promotional items have a company logo, name and any other information that space permits. This achieves what the company would like to have in the hands of the audience. Promotional products are a good way to keep that name or message in front of an audience. Book information such as brochures, flyers, business cards, and magazines usually thrown out as soon as the participant gets a private moment. However, a useful reach home or office assistants.
Still, the best use of a trade show promotional product at a trade show is trying to tie a recall for the product. That means not leaving a pile of feathers in a punch bowl for anyone to grab. If the product is expensive or cheap, attendees will try to do something for the article.
Companies relatively expensive items will not give indiscriminately, capital outlay makes this intuitive. Giving away $ 10 sleeved or a $ 5 golf balls does not make much sense without getting something in return. So, usually in a stand of the company require visitors to hear a presentation or business contact information for element quality. Some companies have more fun with it and have a good game as a spinning wheel or a putting green. And depending were wheeled land or if the visitor makes the putt determines the promotional item gets visitors. Of course, this means you will have to take a stand rather than a prize to give away. These are great ways to add memory to an item.
Promotional products cheaper, lower than a dollar should not be overlooked either. Items such as a pen, Koozie, notebook, or a tube of ChapStick should not be set aside for anyone. One may not be able to get someone to stand for a presentation or give your contact information through a pen. The thing to do here is to link the item to a memory. First, those staffing the booth should trade show products in hand. Second, the staff should say something memorable in the delivery of the promotion. It could be a joke, a quick trivia question, or even a limerick. Something that will cause the wizard to smile, laugh or think hard will cause the receiver to recover the position and the company to memory each time the person uses or see your gift.
Still, the best use of a trade show promotional product at a trade show is trying to tie a recall for the product. That means not leaving a pile of feathers in a punch bowl for anyone to grab. If the product is expensive or cheap, attendees will try to do something for the article.
Companies relatively expensive items will not give indiscriminately, capital outlay makes this intuitive. Giving away $ 10 sleeved or a $ 5 golf balls does not make much sense without getting something in return. So, usually in a stand of the company require visitors to hear a presentation or business contact information for element quality. Some companies have more fun with it and have a good game as a spinning wheel or a putting green. And depending were wheeled land or if the visitor makes the putt determines the promotional item gets visitors. Of course, this means you will have to take a stand rather than a prize to give away. These are great ways to add memory to an item.
Promotional products cheaper, lower than a dollar should not be overlooked either. Items such as a pen, Koozie, notebook, or a tube of ChapStick should not be set aside for anyone. One may not be able to get someone to stand for a presentation or give your contact information through a pen. The thing to do here is to link the item to a memory. First, those staffing the booth should trade show products in hand. Second, the staff should say something memorable in the delivery of the promotion. It could be a joke, a quick trivia question, or even a limerick. Something that will cause the wizard to smile, laugh or think hard will cause the receiver to recover the position and the company to memory each time the person uses or see your gift.
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Promotional Products for Trade Shows
You have booked a room for next trade show or fair. Have a great display designed to show its brand perfectly. You team is ready to put your best foot forward when speaking with other companies and attendees. Even with all this, you can still make an effort to have more success with promotional trade show products. It would be unwise to show the event without something that people can go home.
Promotional products are items imprinted with your brand that travel and make an impression long after the fair or trade show is over. It is better than a business card or even a meaningful conversation. From pens to T-shirts to magnets, giving something away if you can help your journey beyond the convention center mark. Just find out what kind of product you invest to leverage their brand power.
Pens are the most popular choice. Everyone needs a pen at some point in their day. Using a pencil, for example, need to find something useful that people use, especially people who might be interested in your company's products and services. If the work is given to the application in office then pens, stress balls, letter openers, desk or other item would be perfect. If you are in the restaurant business, what better promotional product is that there is a fridge magnet? It also has a wide range of other promotional products to explore, including mugs, key chains, tote bags, T-shirts, Frisbees, and more. Everything depends on the audience you are trying to reach.
You will also have to supply these promotional products to a lot of people, especially if you will be in an event lasting several days or will attract a large audience. The larger, more complicated the product, the more expensive it will be an investment. You will have to find a balance between the volume, price and product to give away. If you want everyone to leave with something, you want a small gift, inexpensive you can buy in bulk. If you decide to offer special incentives to get to know your business, greater incentives such as mugs, travel cups, or bags, can be a potential customer into a regular customer.
There are plenty of ways to design and purchase promotional products companies online or through a catalog. These products have been part of exhibitions and trade fairs for many years. You might want to compare prices so that you get the best deal. It is also important to make your order in advance so you can make sure your gifts are delivered before going to your event. Once there, you will have a physical object that represents your brand. You can even reap new business simply because the product only. It will not be an investment that you'll regret.
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