Trade Show Printing Tips



Trade shows printing means more than just show the newspapers provided by the organizer. Show the newspapers are a great way to reach the multitudes, but many exhibitors rely solely on the provisions of the convention organizers and forget to explore other options in printing fair.

Exhibitors have to do more if they want to continue to have an impact after the convention is over. For conventions based trends, especially CES in Las Vegas and fashion, it is essential that exhibitors think of better ways to promote their products.

Brochures and Catalogs

Glossy brochures full color catalogs are a. Tool for companies hoping to sell products after convention attendees to go home and back to work catalogs are great reminders and are also a good way to show the materials that exhibitors could not carry the convention.

Companies planning to exhibit at several trade shows throughout the year should consider the advantages of variable digital printing to produce catalogs that are unique to each fair. These catalogs can contain elements industry specific, and discount codes that apply only to that convention.


For example, a company planning to attend several food fairs will have to appeal to different clients depending on the type of show. Although present at the Nightclub and Bar convention, exhibitors experienced can print a catalog that features items that apply only to waiters, bartenders and bar owners.

But for something like the International Pizza Expo, same exhibitor can produce catalogs that list the products that are specific to food instead of drinks.

Gathering information before, during and after the show

As attendees are there to gather information on the best products, exhibitors must collect information on the best prospects.

It is quite common for companies to take information in exchange for gifts or raffle tickets. But that tactic will not work for Las Vegas conventions in 2011. Also many fairgoers have separated "junk" e-mail addresses to be used just to get some gifts. Because of this, a large percentage of the cables will be useless.

To combat this, the exhibitors have to spend at least two phases of data collection. Before the show begins, companies should first contact potential clients before and give them incentives such as discounts or coupons to encourage visits by the booth and presentation attendance. These communications should contain literature which is marked with the same logo that will be used at the convention.

During the actual show, the exhibitor must then take additional steps to collect additional information, including the specific needs and interests of visitors to its stand. The best way to do this is through custom forms or cards of interest that have been pre-printed before the show starts.

Once the show is over, the exhibitor must then use custom forms and interest to work with a company printing trade show that specializes in variable print and direct mail campaigns. Thus, each group of customers with special needs can receive packets of information that have relevant information.

In the end, this will save time and money, as it helps to narrow the focus and boundaries of sending materials to people without interest.




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